As a visual storyteller, I work across different media formats by forging interdisciplinary collaborations with creatives from the arts, developers and roboticists – incubating work that transcends a single type of expertise.
In my 20 years+, I have worked as Art Director and Creative Director, in-house and freelance, for small and big agencies and directly with clients all across the globe. I have developed branding and communication campaigns for a variety of clients, from startups to leading global brands. Influenced by my experience in various European and Asian cities, I have developed a special interest in projects that are sensitive to local cultures and at the same time extends beyond national boundaries.
My work has been recognized by publications and awarded by numerous international awards shows, including Cannes Lions, D&AD, The One Show, ADC, among others – and exhibited at art spaces in Barcelona, Zurich, London, Paris, Venice, Moscow, Kuala Lumpur and Hong Kong.
CV:
Linkedin
Contact:
Email: msalati[@]michelesalati.it
Professional experiences:
January 2023 to present. Creative Director / Art Director International freelancer
January 2021 - November 2022. Ogilvy APAC. Regional Creative Director and Head of Art, APAC
January 2018 - December 2020. Ogilvy Hong Kong. Creative Director and Head of Art.
July- September 2017. BYTON (electric car company) - Hong Kong. Freelance Creative Director
May - June 2017. TBWA - Shanghai, China. Freelance Creative Director
March - April 2017. Commonwealth McCann, Singapore. Freelance Creative Director
January 2017 - February 2017. Leo Burnett, Hong Kong. Freelance Creative Director
October 2016 - November 2016. DigitasLBI, Hong Kong. Freelance Creative Director
July 2016 - August 2016. BBH Shanghai, China. Freelance Creative Director
March 2016 - June 2016. TBWA Hong Kong - Shanghai, China. Freelance Creative Director
November 2015 - March 2016. BBH Singapore, Singapore. Freelance Creative Director
July 2015 - September 2015. BBH Shanghai, China. Freelance Creative Director
July 2013 - April 2014. JWT Zurich, Switzerland. Creative Director
February 2011 - April 2013. Walker Werbeagentur Zurich, Switzerland. Senior Art Director
January 2008 - August 2010. Villarrosas Barcelona, Spain. Senior Art Director
March 2005 - December 2007. JWT Barcelona, Spain. Senior Art Director
February 2004 - February 2005. Atletico Advertising International Barcelona, Spain. Art Director
January 2001 - January 2004. Grey Worldwide Milan and Rome, Italy. Art Director
January 1999 - December 2000. Arnold Worldwide Milan, Italy. Junior Art Director
Awards:
2 D&AD Wood Pencil, 3 Shortlist
1 D&AD Next Photography Award
6 CANNES LIONS Shortlist
1 ADC Gold Cube
2 ONE SHOW Gold Pencil, 1 Silver Pencil, 2 Merit, 1 Shortlist
2 LIA Gold, 2 Finalist
2 CLIO Bronze, 3 Shortlist
2 WEBBY AWARDS, Webby Honoree
1 AWWWARDS Site of the Day, Honor mention
1 RED DOT DESIGN Awards Winner
1 BEST OF SWISS WEB Gold
4 ONE SHOW Asia Best of Best
1 SPIKES ASIA Silver, 2 Bronzes
1 TDC (Tokyo Type Directors Club) Shortlist
1 LAUS (Spanish advertising award) Grandprix, 1 Gold, 1 Silver
1 EL SOL (Latin Advertising Award) Gold, 2 Bronze
2 ADC (Art Directors Club Schweiz) Silver, 3 Bronze
1 CDEC (Spanish Art Directors Club) Silver, 2 Merit Award
2 FIAP (Latin Advertising award) Bronze
1 EUROBEST Bronze, 4 Shortlist
3 NEW YORK FESTIVAL Finalist Certificate
3 ADCI (Art Director Club of Italy) Bronze, 10 Shortlist
1 CRESTA Awards Finalist
1 EPICA Awards Shortlist
Exhibitions:
2025 Auckland Festival of Photography
2023 MBAL - Museum of Fine Arts Le Locle (Switzerland)
2022 Photo VOGUE Festival - Milan
2021 WMA Space, Hong Kong
2016 Moscow International foto awards (1st place editorial category)
2015 Prisma - Human Rights Photo Contest, Monastery of San Nicolò, Venice
2015 Exposure Award Collection, Musee du Louvre, Paris
2015 The Old Truman Brewery Gallery, London
2015 Whitebox Gallery, Kuala Lumpur
2015 John Lennon Wall, Admiralty, Hong Kong
2013 Karusell Gallery, Zurich
2011 Base Elements Gallery, Barcelona
2011 Kunstzene, Zurich
2011 Gallery Daniel Tanner, Zurich
2010 Otrascosas Gallery, Barcelona
Brands I’ve been working for:
Nike, Adidas, Asics, Crocs, LaSportiva, Ikea, Meta, Coca Cola, Samsung, Huawei, Asus, Telecom, Loewe, Shiseido, Nivea, Honda, Mazda, Seat, Piaggio, General Motors, Guzzi, Momodesign, Brembo, Formula E, Korean Air, Shangri-La, Marriott, Southeast Asia games, America’s Cup, Bayer, Procter & Gamble, Kimberly Clark, Nestlé, Krafts foods, Mars Inc, GSK, HSBC, Hyposwiss Bank, Generali, Allianz, Martell Mumm Perrier-Jouët, Henkell Freixenet, Maurice Lacroix, Estrella Damm, Budweiser, Peroni Nastro Azzurro, Eni, Hong Kong Tourism Board, ZhDK (Zurich University of the Arts), European Community, Unicef, The Samaritans, MACBA (Museum of Contemporary art Barcelona)